In news that is sure to make Burger King’s publicity department sigh, “Oh, sh*t,” Robert Downey Jr. has publicly thanked the fast food restaurant for helping him kick drugs — with their “disgusting” burgers.
Um, what? Let me explain…
In 2003, the actor — who, as we all know, was battling an addiction to drugs and alcohol — was driving a car filled with “tons of f**king dope” on California’s Pacific Coast Highway when he decided to stop at Burger King for a meal. And, apparently, the trip caused him to reevaluate his life.
Robert says, “I have to thank Burger King. It was such a disgusting burger I ordered. I had that, and this big soda, and I thought something really bad was going to happen.”
So Robert proceeded to throw all his drugs into the ocean, making all of the fish high and resolving to clean up his act then and there.
Seriously? That’s all it took? How… anticlimactic. Hell, I thought he was going to say something like he found himself walking through the West Hollywood McDonald’s drive-thru at 2 a.m., pitifully BEGGING the window attendant to take my, er… HIS Spicy Chicken Sandwich order…
Um, never mind.
No doubt the marketing dept. at BK are now planning on showing that creepy guy with the plastic king mask in a wino-esque crack den (complete with lamp). He heads out to his local BK and re-evaluates his life. Maybe they can do a deal with Cirque Lodge as well?
June 9th, 2008 at 11:04 amit could have been worse-he could have been at taco bell!
June 9th, 2008 at 11:21 amNo problem Burguer King, don’t get dramatic. When they discover he actually is still on the dope, you will recover your prestige.
June 9th, 2008 at 11:41 pmHaha That’s way funny! See how valuable fast food is to humanity! Actually I think worldwide fast-foodism was a part of god’s plan. Um yeah, LOL
June 10th, 2008 at 4:36 amBurger King is already just about as weird as it gets as far as weird advertising is concerned.
RDjr.’s backhanded endorsement couldn’t really hurt them much.
(Disclaimer: I adore Robert Downey jr. and always hoped he’d emerge from his drug funk with a super hit movie — and he has. Bravo.)
June 10th, 2008 at 3:19 pm